Owned web · typically Marketing / web
Website & landing pages
The first owned surface most customers still use to judge whether you are credible and relevant.
Job to be done: Help a visitor understand the offer, trust the brand, and choose a next step without hunting.
AI that fits here
Website agent
Founding partnerHEA-World
A generated or static page still needs a governed conversation: accurate answers, brand voice, qualification and handoff. Not the site generator.
CRM & sales
HubSpot Breeze
Useful for CRM-connected CTAs, forms, and chat if the team lives in HubSpot.
Creative
Midjourney
Mood and hero exploration; final art still needs a designer’s eye and legal sense.
CRM & sales
Clay
Enrichment can tailor follow-up after a high-intent visit — privacy and consent still apply.
Build & web experience
Cursor
Ship the page, the integration, or the prototype when someone will own the repo, the deploy, and the accessibility bill.
Research
Scrunch
Site diagnostics for how AI consumes a page sit next to the human experience, not instead of it.
Website agent
Soul Machines
A branded ambassador on the page only pays if it answers from owned truth and can book or escalate.
Interactive demo
Navattic
A tour on the page beats a ‘watch the demo’ form if the job is evaluation, not lead-gate theatre.
Build & web experience
Lovable
A working page you can iterate in language. Pair with HEA-World for the conversation — this is not the agent.
Build & web experience
v0
Generated front end for a campaign or product page that will live in the real repo, not a throwaway preview.
Build & web experience
Bolt
A campaign experiment you can show in the room today. Production still needs ownership, SEO and a maintainer.
Build & web experience
Framer
Campaign and product pages you can ship and iterate without a sprint. Pair with HEA-World for the conversation — Framer is the surface, not the agent.