For digital agencies
AI tools for digital agencies
Clients do not need another tool list. They need a map that survives kickoff: which AI sits on which customer moment, who owns it, and what you will not automate.
- Challenge a “we need a chatbot” brief before you stack
- Show the client two leaky touchpoints, not forty logos
- Put ownership in the SOW: who trains, who reviews, who takes over
Journeys to start from
7 stages
B2B complex sale
Long cycle, many stakeholders, high trust.
- 01 Discover
- 02 Evaluate
- 03 Decide
- 04 Onboard
- 05 Adopt
- 06 Expand
- 07 Advocate
ConsultantsCxODigital agencies
6 stages
SME service customer
Local or specialist services, short memory, high expectation.
- 01 Notice
- 02 Enquire
- 03 Book
- 04 Deliver
- 05 Care
- 06 Repeat
SME ownersDigital agenciesConsultants
6 stages
SaaS product journey
Self-serve interest, activation, expansion.
- 01 Aware
- 02 Try
- 03 Activate
- 04 Subscribe
- 05 Use
- 06 Renew & expand
CxODigital agenciesSME owners
6 stages
Agency–client engagement
How an agency is hired, briefed, and retained.
- 01 Brief
- 02 Propose
- 03 Kickoff
- 04 Deliver
- 05 Measure
- 06 Retain
Digital agenciesConsultants
6 stages
Ecommerce & retail digital
Discover, buy, receive, come back.
- 01 Browse
- 02 Consider
- 03 Buy
- 04 Receive
- 05 Care
- 06 Reorder
SME ownersDigital agenciesCxO
6 stages
Partner & channel revenue
Recruit, activate, co-sell, and grow through partners.
- 01 Recruit
- 02 Activate
- 03 Align
- 04 Sell
- 05 Protect margin
- 06 Grow
ConsultantsCxODigital agencies