Field guide · my-ai-stack.com
Map customer journeys to the AI that belongs there.
A shared atlas for digital agencies, SME owners, CxOs, consultants, and investors reviewing a portfolio company. Pick a journey, open a touchpoint, and see which off-the-shelf tools actually finish the job — including HEA-World, and plenty that do not come from us.
Built for
Digital agencies
Brief the stack, not just the campaign.
Show clients which AI sits on which touchpoint — and why — instead of handing over a generic tool list.
SME owners
A practical stack, not a science project.
See which ready-made AI actually helps a customer move from first visit to repeat business.
CxO
Govern what faces the customer.
Compare customer-facing agents, copilots, and automation with ownership, data, and risk in view.
Consultants
A shared map for the workshop.
Use journeys and touchpoints to facilitate stack decisions with leadership teams.
Investors, PE, and asset managers
Value creation on the commercial journey.
See how AI can lift commercial work at portfolio companies — by customer job, not another landscape slide.
Journeys
Start from how customers actually move.
7 stages
B2B complex sale
Long cycle, many stakeholders, high trust.
- 01 Discover
- 02 Evaluate
- 03 Decide
- 04 Onboard
- 05 Adopt
- 06 Expand
- 07 Advocate
6 stages
SME service customer
Local or specialist services, short memory, high expectation.
- 01 Notice
- 02 Enquire
- 03 Book
- 04 Deliver
- 05 Care
- 06 Repeat
6 stages
SaaS product journey
Self-serve interest, activation, expansion.
- 01 Aware
- 02 Try
- 03 Activate
- 04 Subscribe
- 05 Use
- 06 Renew & expand
6 stages
Agency–client engagement
How an agency is hired, briefed, and retained.
- 01 Brief
- 02 Propose
- 03 Kickoff
- 04 Deliver
- 05 Measure
- 06 Retain
6 stages
Ecommerce & retail digital
Discover, buy, receive, come back.
- 01 Browse
- 02 Consider
- 03 Buy
- 04 Receive
- 05 Care
- 06 Reorder
6 stages
Partner & channel revenue
Recruit, activate, co-sell, and grow through partners.
- 01 Recruit
- 02 Activate
- 03 Align
- 04 Sell
- 05 Protect margin
- 06 Grow
Catalog
Off-the-shelf tools, placed on a map.
HEA-World is a founding partner for the website-agent job. The cards below are other jobs on the map — not a support bake-off. Helpdesk and contact-centre platforms stay in the full catalog, on their own square.
Founding partner
Website agentHEA-World
The brand-owned conversational front door — answers from your content, in your voice, with a governed handoff. Not a helpdesk or contact-centre replacement.
CRM & sales
HubSpot Breeze
HubSpot’s AI layer: Breeze Copilot in the CRM, plus agents for content, social, prospecting and customers. Honest when the customer record already lives in HubSpot — not a standalone writer like Claude or ChatGPT, and not a brand-owned website agent.
Content
Claude
A careful general-purpose assistant for long documents, analysis, and writing that has to stay precise.
Meetings
Fireflies
General meeting recorder and summariser. For a sales-notes stack, pick one specialist — do not run several in parallel.
Interactive demo
Navattic
Guided HTML product tours and sandboxes with personalisation and buyer-engagement signals — a marketing-led self-serve demo, not an SE clone.
Visual commerce
Photoroom
Anchor visual-commerce platform: catalogue stills, lifestyle staging, virtual models, batch workflows, brand control, and short product video from a product photo. Product truth first — not a presenter avatar and not a generic mood generator.
Build & web experience
Lovable
Natural-language iteration into a functional marketing site, portal, internal tool or lightweight product — full-stack apps, real code and deploy, not mockups. First look for a non-developer build. A public production site still needs an accountable maintainer.
FAQ
Before you buy another seat.
- What is My AI Stack?
- A public field guide that maps customer journeys and touchpoints to off-the-shelf AI tools. It is for digital agencies, SME owners, CxOs, consultants, and investors who need the right tool on a specific customer moment — not another unsorted directory.
- How do I choose AI tools for a customer journey?
- Open a journey, pick the stage that leaks money or trust, name the touchpoint job, then read the suggested stack. Buy for that job. A writing assistant is a poor website agent; a helpdesk bot is a poor brand representative.
- Is HEA-World the only tool listed?
- No. HEA-World is a founding partner and is labelled as such. It appears where a governed website or conversational agent is the honest fit. The catalog also includes support, CRM, revenue execution, research, meetings, and AI-search visibility tools.
- Who is My AI Stack for?
- Digital agencies briefing clients, SME owners who need a short practical stack, CxOs governing customer-facing AI, consultants running stack workshops, and investors or operating partners looking for AI value creation in portfolio companies.
Insights
Notes from the atlas
2 September 2026
Cut a large AI programme into jobs you can actually buy
Implementing AI and proving ROI in a large organisation is hard. Slice the problem into customer jobs. Make or buy stays strategic — a specialised tool on the shelf is often the faster, lower-risk way to learn.
2 September 2026
Stop buying AI for departments. Map it to the journey.
Marketing buys a writer. Support buys a bot. IT buys a copilot. The customer meets all three and wonders who you are.
2 September 2026
AI tools for customer journey mapping — a working method
Search “AI tools for customer journey mapping” and you get another grid of logos. Here is a method that starts from the customer’s job instead.
An initiative of
HEA-World and GrndWorx
Nicolas (HEA-World) and Patrick (GrndWorx) started this so operators can find the right AI for a specific customer moment — and so more partners can add journeys, tools, and field notes.