Advocacy · typically Success / marketing

Review & referral

The ask for proof: reviews, case studies, introductions — only works if the experience earned it.

Job to be done: Invite advocacy at the right moment and make it easy to say something true in public.

AI that fits here

Website agent

Conversation insight shows what customers actually value — useful raw material for proof and asks.

Content

Helps shape a case study from notes — you still supply the proof.

CRM & sales

Structured testimonials and NPS-style asks at the right moment.