Ads / trading · typically Media / performance
Campaign operations & media buying
Build, launch, QA, pace and optimise campaigns while a marketer retains control. Automation can waste money faster than a human can.
Job to be done: Decide what to launch, bid, pause, pace or reallocate today — with guardrails, not an unsupervised spend agent.
AI that fits here
Measurement
Triple Whale
The agentic layer can work across accounts. Guardrails first: automation wastes money faster than a human can.
Media buying
Madgicx
Build, pace and optimise Meta campaigns when that is the actual media mix — not a cross-channel trading desk.
Media buying
Albert
Only if a marketer retains approval, pacing caps, and the right to pause. Not a set-and-forget spend agent.
Media buying
Basis
Trading-desk operations: launch, QA, pace and reallocate with a human still on the desk.
Media buying
Skai
Retail and commerce media buying when those shelves are a real channel, not a side experiment.